Back in 2010. Youtube wasn’t a tenth of the site its become now where the quality of the content is on par with, and beyond that of traditional television in many cases. Back then, you had much more of the backyard youtubers that did things for the fun of it, still to get views and attention, but it was easier to spring through with content that looked and sounded homegrown. And through one of the more popular shows on youtube at the time, i became aware of a youtuber that ticked those boxes, fun content filmed in a homegrown and budget free fashion.
I subscribed and watched the content actively. It became one of my go-to channels. The channel produced a couple viral videos that got a lot of attention, and with that a bunch of subscribers and views. As the years rolled on though, the amassment of subs and views decreased, slowly but surely over the next couple years in an inexplicable way.
It wasn’t the only channel that got struck by this. Various other even bigger youtubers at the time were hit by this where seemingly the numbers didn’t add up where you’d see more likes than views in some odd cases and also cases where people screen recorded refreshing a page and you’d see the view cut in half, or channels that typically would get a couple million views, all of a sudden were in the couple hundred thousand range. Youtube caught a lot of flack, and a lot of top creators publically adressed and tried to understand why their channels were crippled like this so suddenly.
Youtube has an established partnership program, meaning they will place advertisement to run on, or alongside your video. To get that partnership, you need a certain amount of subscribers and viewers, and depending on your views and the watchtime per viewer, you earn revenue, a lot of people are able to live off of just the revenue they earn from Youtube views, and therefore will quit their regular job and focus all their effort on this.
The person in question had done exactly this. Earned partnership, and quit whatever job they had to sustain themselves off of just Youtube. And something like youtube not counting your views and from that watchtime, means your revenue from month to month is going to take a severe hit, no matter how hard you work. And if that’s your bread and butter, it could ruin your living situation and leave you with nothing, if you are not careful.
This person had earned great money, that by their own admittance, they had wasted and given away. So now with average views decreasing, and no money, this person’s 15 minutes were nearing their end, and everything pointed towards being worse for wear on their way out than they were going in.
A thing this person did that you didn’t really see with the other affected creators, this person has since the numbers started decreasing, instead of upping their quality, evolving their content, and increasing their production in the attempt to combat the hit with garnering a broader audience. This person never changed anything, and rarely would you see the content sway too far away from this formula. The one addition that was made was that the vast majority of the content became complaining about the views in longer tirades, promotion of various donation services for this person to sustain themselves or berating fans that would try and advice and help said person.
Im a big fan of looking the part, and always making stuff look as aesthetically pleasing as possible. the channel as i saw it, was clueless on a lot of this. and it was also transparent in a lot of the content, that the aesthetic and visuals part had a lot to work with. Small things such as, how you find yourself using a DOS blue or poop brown color with a font with serifs longer than the actual letters. thats when i want to tear my hair out at times..